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With beginnings in 1922, ABP Pvt. Ltd is among the most respected publishing houses in India. ABP today touches the lives of over 25 million readers and viewers. Every day. with 12 publications that cover a gamut of genres. From the oldest Bangla newspaper, ‘Anandabazar Patrika’, to the youngest established English daily, ‘The Telegraph’. From the most-relevant literary magazine, Desh, to the country's leading business magazine, 'Business World'. Even the two most credible 24X7 news channels - Star News in Hindi and Star Ananda in Bangla are part of this media conglomerate.
ABP has always been an early adopter to the use of technology in the industry. Modernisation projects undertaken and implemented successfully at ABP have been in sync with the Indian media industry’s evolution over the last few decades. The group adopted Summit's Indica software for using the Bangla font on Windows. The font used today was enhanced by Summit in close cooperation with ABP. This font remains a benchmark of quality even after 10 years of its introduction.
The need to modernise publishing operations with the aid of technology was felt in the ‘90s. Accordingly, the house collaborated with Summit towards developing and implementing the enterprise level classified advertisement management system. ABP, today, leads the way for the media publication industry in the country with state-of-the-art infrastructure and systems.
Increasing pressure from the large number of classified advertisements received daily and the sharp rise during the weekends led to a felt need for improving advertisement operations. With the improvement in telecommunications systems, Summit’s software solution was found to be the most suitable.
“We wanted to support our growing classifieds business beyond the major towns, to the remote corners of Bangla speaking geographies,” comments Mr. Dipankar Das Purkayastha, executive director, ABP Pvt. Ltd. Continues Mr. Purkayastha, “Summit’s solution worked with nominal telecom bandwidth demand and was functionally comprehensive and easy to use. During our association with the Bangla language software Indica, their support services had been excellent. Taking a decision in favour of Summit was thus quite easy”.
Summit’s classified advertisement booking software benefits agents and marketing offices as well as customers. Agents can book advertisements close to the publication date while customers get benefits like previews of their advertisement and system-generated receipts. Remote areas are well-connected as well. This association between ABP and Summit has resulted in a higher degree of customer satisfaction. Even internally, ABP’s agents and pre-press team have appreciated the version controls, clarity and assistance in layout the software has offered, for classified advertisements. Accommodating latehour advertisements is no more a problem. ABP has multiplied its advertisement revenue thus enjoying a quick return on investment in its infrastructure and systems.
“We have always enjoyed challenges offered to us in meeting ABP’s requirements; from digitizing fonts to enterprise level classified advertisement management solution implementation for two major publications of eastern India. Customer satisfaction has always been our motivation and professional reward. Working with ABP has been a rewarding experience for our product development and customer support teams,” says Rakesh Kapoor, managing director of Summit Information Technologies Pvt. Ltd. “Time and again ABP continues to trust Summit; today Summit is ABP's first port of call for publishing and language technology solutions. We are happy to have met their expectations and remain committed to do so whenever a demand is made on us. We value our time-proven business relationship that has evolved into a partnership over these years”.
Summit has enjoyed every moment of its association with ABP for nearly a decade and is committed to support its present and future modernisation plans with its world class software products and professional services.
About Summit Information Technologies Pvt. Ltd:
Summit Information Technologies Pvt. Ltd, a software products and services company based in Gurgaon, India is a leading solution provider to the media industry in Asia. Summit’s enterprise applications NewsPro, AssetPro and AdPro, supported by its Asian language technology product Indica is marketed and serviced by Summit and its partners in Asia.
ABP Group
• Anand Bazar Patrika, since 1922, oldest vernacular daily in India
• More than a million circulation, 7 plus million readership
• Weekly and fortnightly magazines/ periodicals
• Daily Telegraph circulation over 800,000, readership over 2.5 million
• Advertisements come from remote corners of West Bengal
• 9,000 classifieds per week.
• Must have best font technology can offer
• Exploring new publication media in TV, web and mobile telephone
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